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The exact nature of an Authense China
consulting project will vary from client to client and
industry to industry, but each project involves the
following four steps:
Define -> Research -> Analyze
-> Deliver
To get a clearer idea of our basic
process, let's look at some examples. For a retail clothing
brand the deliverable may involve a survey of similar
price and quality brands, an analysis of which China
markets to enter, and a sales channel analysis.
For a restaurant chain the deliverable
may involve a different process - perhaps focused on
the question of regional franchising versus umbrella
licensing. This process might follow up with a matchmaking
service.
For a manufacturer of industrial equipment
to control air quality we may start by trying to find
a partner in the Chinese govt. that can help introduce
the equipment through a partial or matching grant.
The possiblities are infinite,
and depend on the precise needs of the client. But every
project starts with getting to know you and ends with
an intelligent and unbiased answer to your questions.
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